7 Growth Marketing Strategies to promote your business
Marketing has over the years been defined as the act of promoting products or services to your target audience in the right place and at the right time. But with enormous technological advancement, the marketing strategies have been changed. It nowadays takes more than just knowing where your audience lies.
Instead, we(current age Digital Marketers) have to dig deep, understand the behavioural pattern of our audience. And then form a complex growth strategy based on the type of business, a thorough study of the market and constant feedback.
We had come up with an interesting poll in our Facebook Community Growth Folks and these were the best 7 Growth Strategies/Digital Marketing Strategies that our experienced Growth Marketers/ Hackers use real-time to grow their businesses!
- Referrals & Word Of Mouth
- SEO and Organic Traffic
- E-mail Marketing
- Inbound Marketing
- Video Marketing
- Evangelism & Community
- Social Media Paid Ads
1. Referrals & Word Of Mouth
(44% of our Growth Marketers agreed on Referrals and Word Of Mouth marketing to be working well for them)
One of the best & most successful technique in the pool marketing strategies is the Word of mouth marketing. Word of mouth marketing has been here since the beginning, but only now, have the bigger firms and startups been using it to their full potential. In WOMM, customer experience is the gold mine. Businesses who can tap into this can prosper as he/she who is recommending your product is putting their credibility and social currency on the line.
2. SEO and Organic Traffic:
34% say that Search Engine Optimisation is one of the better ways to generate organic traffic to their website.
With organic reach in other forms of media nearly dead, it’s high time for Growth Marketers to focus their efforts on SEO. Along with the standard ON-Page and OFF-Page techniques, technical SEO is the need of the hour nowadays. Because so many people are switching to mobile-based content consumption, marketers should make sure that mobile visitors have an experience that is optimised for their device, taking into account site design, site structure, page speed, and other factors to create a good mobile user experience.
3. E-mail Marketing:
‘81% of SMB’s still rely on E-mail as their primary customer acquisition channel and 80% for retention’
E-mail Marketing can be used as an effective strategy to develop relationships with current customers. It is one of the cost-effective and conversion-rich forms of digital marketing today.
To make more optimal use of E-mail Marketing, one could consider automating it and using tools like Mailchimp, Getresponse and create timely, relevant, personalized emails for individual contacts to be sent when they make a progress in the marketing funnel.
4. Inbound Marketing:
‘47% of buyers view at least 3 to 5 pieces of content before deciding to speak with a sales rep’
This marketing strategy is all about building trust and providing an improved customer experience to your target audience by offering them customized newsletters, value-addition blogs and much more. It makes use of the buyer personas and strategizes content accordingly.
“Inbound Marketing is so powerful because you have the power to give the searcher/consumer exactly what answers they are looking for at the precise point that they need it. That builds trust, reputation, and authority in whatever niche you are practising this form of marketing in.”
Joshua Gill, Inbound & SEO Marketing Consultant, Inbound Authority
5. Video Marketing:
‘88% of the video marketers are satisfied with the ROI of their video marketing efforts on Social Media’ — Animoto
Video Marketing is an all-new way of using videos to increase engagement, educate your consumers and customers and reach your audience with a new medium.
Nowadays there is a lot of buzz on Videos being the best form of snackable content, Of course, Video marketing has risen leaps and bounds since the last couple of years major reason being the decline in the attention span of humans.
6. Evangelism & Community
’72 percent of companies with an online community revealed that they use it to gather product feedback, while 67 percent use it to collect new product and feature ideas.’
Community driven Marketing is defined as a collection of practices that includes
- Leveraging UGC
- Informing the community regarding Product updations/revisions
- Featuring the community members in your marketing and advertising efforts.
By actually leveraging community each marketer can pay attention to their customers’ patterns, monitor the channels where they’re most engaged, and be as responsive as possible.
7. Social Media & Paid Ads:
‘90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.’
Social Media Marketing is the use of social media sites to build your brand, connect with your audience, engage with them and analyze the results and run social media advertisements.
With no more organic reach left on Facebook and Instagram, if you are a marketer and looking for organic ways to promote your content on social media, then its time to leverage new channels like LinkedIn and TikTok.
Thanks, Kritika Kamra Aashish, Ishika Sharma, Ashwin KS, Anirudh Mittal, Manan Trivedi, Sanjeet Kumar, Ramprasad Vinayagamoorthy, Gaurav Gururaj, अभिषेक कुमार दत्ता, Vineet Nandan Gupta, Praveen Kumar, Alban Williams Jerome, Chitra Shripad Sapkal, Vikas Rathore, Avinash Bikumalla Ayush, Nanda, Raj, Hari Kumaran, Karthik B R, Moumita Sharma, Jain Shubham, Soumyadip Banerjee, Amitabh Songara, Arpita Subudhi, Ragini Varma, Ayesha Kazi Arsh Sharma, Anurag Parihar, Siddharth Dwivedi, Arun Jagannathan, Paras Pundir for sharing your views and contributing in the poll.
These were the highlights which summarise the discussion that happened in our GrowthFolks Facebook group. The folks who have voted in are themselves the Growth Marketers/Hackers. We would like to thank all of them for participating in the poll. And a big thanks to Sujith Ayyappan who has helped me to put down these points and made it a successful blog.
Are we missing any important point here? It’s a community-driven blog, if you have anything to add, do put down your thoughts in the comment section and it will be updated here.
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Growth Folks is a community of Growth Marketers, Growth Hackers and everyone who is enthusiastic about Growth. Started off in 2017, Growth Folks has an offline presence in 8+ cities of India and has 650+ growth enthusiasts as part of their Facebook community which makes them one of the fastest growing and successful communities in the growth space. You can join the community here.